^ Back to Top ^ © 2023 ESPN Internet Ventures. "The brand continues to grow at an unprecedented rate, and this agreement reflects Proximo's commitment to expanding its presence in the whiskey category as a whole." Twelve has been the most exciting brand in the Irish whiskey category," Keyes said. "Since introducing this brand with Conor and his partners just two and a half years ago, Proper No. Twelve to be a "multimillion case brand," and he believes it will get there. Another big push is expected for the Irish whiskey around McGregor's trilogy fight with Dustin Poirier at UFC 264 on July 10 in Las Vegas.Īustin said McGregor wants Proper No. Twelve is marketed or its brand identity, with McGregor still leading the way. Keyes and Austin told Shanken News Daily that the new deal won't affect how Proper No. UFC star Conor McGregor is reportedly set to earn a bumper payday, with Mexican beverage company Becle announcing that they are taking over the Irishmans whiskey company.
"I'm only warming up the barrels here! What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish whiskey, but of all spirits!"
#Mcgregor sells whiskey company mac
"Proper Twelve is my baby for life!" McGregor said in a statement to his website, The Mac Life. Twelve Irish Whiskey' to Proximo Spirits in a long term deal worth a whopping 600 million for brand co-founders Conor. Mike Keyes, Proximo's CEO, told Shanken News Daily that McGregor, Attar and Austin will retain an interest in the brand and maintain active roles. The UFC star has just sold majority share in his whiskey company 'Proper No. Proximo's new stake in the brand was not disclosed, nor was the length of the agreement. Twelve was founded in 2018 and has been promoted vigorously by McGregor, the most popular star in UFC history. The $600 million will go to brand co-founders McGregor, his agent Audie Attar of Paradigm Sports Management and their partner Ken Austin, who told the publication that the sum includes the $250 million the team already earned in the brand's first two years in business with Proximo. Proximo previously held a 49% stake in the company.
Twelve Irish whiskey in a deal worth up to $600 million, both sides told spirits trade publication Shanken News Daily on Tuesday. Proximo Spirits, a company that owns Jose Cuervo and other alcohol brands, has acquired a majority stake in Proper No. Twelve to Proximo Spirits for $600MĬonor McGregor is no longer the majority owner of the whiskey brand he founded, but the UFC star has added to his growing fortune. Proximo Spirits, a company that owns Jose Cuervo and other.
#Mcgregor sells whiskey company upgrade
We established earlier this month that the Crumlin native couldn't afford to buy Manchester United following his cheeky suggestion that he might do just that following the collapse of the European Super League.You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browserĬonor McGregor sells majority of whiskey brand Proper No. Conor McGregor is no longer the majority owner of the whiskey brand he founded, but the UFC star has added to his growing fortune. "I wake up each day with focus, drive, and a commitment to be the best in sport and in business - and the money follows. "What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish whiskey but of all spirits! Next stop - Worldwide domination!!! "Thanks to my Irish Whiskey fans all across the globe! Proper Twelve is my baby for life, and I am just warming up the barrels here! Twelve today as we now forge ahead to the next phase of our company's history!
Twelve, the brand that will make him a billionaire.”Īnd McGregor posted on social media: "In just under three years, we went from a dream to the biggest Irish whiskey in the world! Proximo Spirits already held a 49 per cent stake in McGregor’s Proper No Twelve company, and have no acquired a majority share. Spokeswoman Karen J Kessler told the Irish Mirror: “The terms of the agreement are confidential, however, the most important thing is Conor McGregor will remain a stakeholder of Proper No. Conor McGregor has sold a major stake in his whiskey brand in a deal with up to 600m (£430m). Twelve to Proximo Spirits in a long-term deal thats worth up to 600 million for the brands. Conor McGregor says worldwide domination next after selling majority stake of whiskey company in €500m deal Conor McGregor is cashing in on his whiskey brand.The UFC star sold a majority stake of Proper No.Dee Devlin praises Conor McGregor as UFC star celebrates €500m whiskey deal.Conor McGregor has sold his majority stake in his whiskey business (Image: Twitter/Conor McGregor) Read More Related Articles
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